Apple iPhones will state – ‘Made In India’
India is now going to be the third home that assembles iPhone globally after China and US. The company is willing to start with the production of iPhone SE at Bangaluru, Karnataka. This shows the image Indian market is creating over the world.
An Apple spokesperson said, “We have been working hard to develop our operations in India and are proud to deliver the best products and services in the world to our customers here. We appreciate the constructive and open dialogue we’ve had with government about further expanding our local operations.”
Companies waiting for GST Regime.
Companies about to invest in Indian Markets are looking forward to the upcoming GST Regime. Apple has already attempted to start local production at lower prices. They have also been following up with Indian government, regarding tax concessions. “The GST Council is still evolving, so we can’t categorically say what kind of view they will take” said by IT secretary Aruna Sundararajan to Economic Times.
“Apple have two primary asks—one that they should be able to import the components that they need, and second that it should be cheaper for them to manufacture here than to import. The second question is where government has not yet taken a view, because this is to be decided only after the GST (goods and services tax) is finalised” she said.
CHALLENGES
They say “in India, for the price of the latest iPhone, you could eat breakfast, lunch and dinner for an entire year, and still have a bit of cash to spare.” People here wait for the latest model of iPhones, not because they are willing to buy the new one, but because this will reduce the price of the last models.
The shopkeepers at local level follow the customers to buy affordable smartphones like Oppo, Vivo, Samsung or any other brand. But still some of them are willing to go with the Apple magic. This is why, Apple has planned to set its roots in Indian market by selling its products in open stores to make the crowd hooked up with its products.
Apple CEO Tim Cook said India is “a great place to be.” The only problem is, Apple isn’t really there yet.
By
Guneet Bhatia
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