Following the footsteps of CoverGirl, who appointed James Charles as its ambassador in October last year, Maybelline has also named a man as their ambassador for the first time.

Meet Manny Gutierrez, who just at the age of 25 is a major social media star, he repeatedly posts photos of himself with full, vivid makeup on Instagram and YouTube and interestingly he is nicknamed “beauty boys”. He’s part of a growing trend of men wearing makeup and altering gender stereotypes, and his career online has exploded in just a few short years.

Maybelline is featuring Gutierrez in its campaign to launch Big Shot Mascara by Colossal. “Gutierrez will star alongside fellow beauty guru Shayla Mitchell (Makeup By Shayla)

Start the new year off like a boss. Secret project revealed! Watch @mannymua733 + @makeupshayla star in the new #bigshotmascara campaign. No one in this campaign is wearing ANY fake lashes or inserts, just #bigshotmascara! Available now in the US. When should we drop part II? ✨

A video posted by Maybelline New York (@maybelline) on Jan 3, 2017 at 7:42am PST

Gutierrez boasts three million followers on Instagram. He posts tutorials on Youtube, where two million people have subscribed to his channel (and given him 91 million views) since he started in July 2014.

As a child, I would watch my mom get ready for work and just sit there for hours watching her transform,” he told Teen Vogue in 2016. “However, it wasn’t until much later on that I really started to dabble in makeup myself.”

Here are some of  Manny Gutierrez from Instagram:

 

MOOOOON PRISMMMM POWER!🌙 Lips – @kyliecosmetics brown sugar @kyliejenner Brows – @anastasiabeverlyhills dark brown brow wiz PS CHECK NEW VIDEO ON MY CHANNEL! And enter the giveaway 😉

A photo posted by 🌙Manny Gutierrez (@mannymua733) on Dec 20, 2016 at 7:05pm PST

So many things to be grateful for this year 🙂 Hope everyone had an amazing Thanksgiving and spent it with loved ones! Pic – @people Ones to Watch Party, and I was only there because @maybelline nominated me 🙂 can’t wait to see what the future holds!

A photo posted by 🌙Manny Gutierrez (@mannymua733) on Nov 25, 2016 at 10:00pm PST

 

Had SO MUCH FUN last night at the @themarcjacobs holiday party! Thank you so much to @marcbeauty for having me 😍 Jacket – @zara Brushes used to slay the mug – @morphebrushes as always! Use code MANNYMUA to save money online or in store! Lip – @ofracosmetics Charmed lipstick (the one I did with them 😉 also use code MANNYMUA to save 30% off! So glad to be back in LA! YAS!

A photo posted by 🌙Manny Gutierrez (@mannymua733) on Nov 18, 2016 at 9:02pm PST

WHO ELSE WAS SHOOK WHEN I UPLOADED THIS?! Surprised… no let’s be real lmfao TAG A FRIEND WHO WOULD WEAR THESE! Link in my bio if you wanna see me trying out Lipdicks lipstick! And if they work 😂😂😂😂 I seriously can’t That paused photo… 😂😩😂😩😂

A video posted by 🌙Manny Gutierrez (@mannymua733) on Oct 3, 2016 at 6:29pm PDT

 

Oh. My. God. TOMORROW GUYS! New video with @mrkatedotcom transforming my living room! ANDDDD on my channel is a vlog for my beauty room! Get ready 😏😏 Should be going live at 11AM! 😍

A video posted by 🌙Manny Gutierrez (@mannymua733) on Oct 14, 2016 at 4:04pm PDT

Give me that, give me that, give me that glow! Testing out the new @Dermalogica #Phytoreplenish oil, mixing it with my foundation to get a luminous finish! Full coverage and glowy? What more could I ask for 😍 I’m challenging @oliviapierson to #ShowUsHowYouDewy girl 😏 #dermalogica #dermalogicapartner

A video posted by 🌙Manny Gutierrez (@mannymua733) on Sep 15, 2016 at 6:58pm PDT

Tags: CoverGirlfashion newsManny Gutierrez interesting newsMaybelline