Hong Kong-based Transsion Holdings has entered India with its mobile brand itel.

Transsion Holdings Conglomerate is one of the world’s major mobile phone manufacturers and a leading supplier of communication devices with presence in 40+ countries across the globe.

It has now entered the Indian market with its mobile brand itel, which is a hi-tech innovative brand for the masses.

Itel aims to offer affordable mobile devices, both feature phones and smart phones – in the price range of Rs 700 to Rs 7000.

“India has emerged as a key geography for any global player. In view of the opportunities and scope, it was inevitable for us to foray into this market. We believe that the mobile ecosystem in India is ripe for disruption and that introducing our brand itel would redefine the level of quality cost-effective offerings in the country,” said Sudhir Kumar, CEO, itel India.

The feature phones will be available in three series — SmartSelfie, SmartPower and Shine. Later, it also plans to launch a 4G-enabled smartphone running Android Marshmallow called it1511. It will be dual-sim phone with the primary focus on camera.

The company plans to roll out its offerings in the northern region of the country including Uttar Pradesh, Bihar, Jharkhand, Punjab, Jammu & Kashmir, Haryana, Gujarat, Rajasthan and Uttarakhan. Going forward, it will target Maharashtra and Madhya Pradesh.